Social media has transformed travel in India, turning remote and lesser-known places into viral hotspots. Platforms like Instagram, YouTube, and Facebook have played a crucial role in bringing hidden gems into the limelight. Drone shots, viral reels, and influencer travel vlogs have changed how people discover new places, often leading to a surge in tourism to destinations that were once overlooked.
This list highlights 10 lesser-known Indian destinations that became famous only because of social media. These places, once hidden from mainstream tourism, are now trending travel spots, attracting adventure seekers, nature lovers, and offbeat travelers.
1. Kongthong, Meghalaya – The Whistling Village
Kongthong, a remote Khasi village in Meghalaya, gained attention when travel vloggers and Instagrammers shared videos of villagers calling each other using unique whistling tunes instead of names. The fascinating whistling communication tradition went viral on Instagram and YouTube, making Kongthong an overnight travel sensation.
- Unique whistling tradition and rich Khasi tribal culture
- Scenic rolling green hills and waterfalls
- Authentic homestay experiences with organic farm-to-table food
Impact of Social Media on Tourism
- Increased interest in cultural tourism, attracting those looking for unique tribal traditions
- Meghalaya’s tourism board now actively promotes Kongthong as a must-visit destination
2. Kheerganga’s ‘Blue Lagoon’, Himachal Pradesh – A Hidden Turquoise Pool
Hidden deep within Parvati Valley, this bright turquoise-colored lagoon was virtually unknown until Instagrammers and trekking influencers started sharing drone shots of its crystal-clear waters. The lagoon is now known as a secret paradise near the famous Kheerganga trek.
- Unreal blue waters, creating a surreal, picture-perfect landscape
- A secluded natural pool, perfect for trekkers and offbeat travelers
- An alternative to the crowded Kheerganga hot water springs
Impact of Social Media on Tourism
- Local guides now offer eco-tourism experiences and camping near the lagoon
- The spot has become a major attraction among Instagram-driven travelers
3. Madwa Dweep, Madhya Pradesh – India’s ‘Floating Islands’
Travel bloggers and drone photographers showcased floating grass islands on the Tawa Reservoir, leading to viral content describing it as India’s Maldives. YouTube travel channels featured it as an offbeat natural wonder in Madhya Pradesh.
- Unique floating islands that drift across the water
- A serene nature retreat far from crowded tourist spots
- Ideal for photography, eco-tourism, and peaceful boat rides
Impact of Social Media on Tourism
- Increased footfall in the Satpura region, boosting local tourism
- MP Tourism now includes Madwa Dweep in its eco-tourism campaigns
4. Idukki’s ‘Glass Bridge’, Kerala – The Secret Hilltop Walkway
This transparent skywalk on a high hilltop became an Instagram sensation after influencers showcased its breathtaking views over Kerala’s tea plantations. Before its social media fame, only locals knew about this hidden skywalk.
- A thrilling glass-bottom bridge experience with panoramic views
- Perfect for adventure lovers and photographers
- A peaceful alternative to Munnar, with fewer tourists
Impact of Social Media on Tourism
- Kerala Tourism now actively promotes it as a new attraction
- More eco-friendly cafes and local homestays have opened nearby
5. Velas, Maharashtra – India’s Turtle Hatching Paradise
Viral Instagram reels and vlogs showcased the rare sight of thousands of baby Olive Ridley turtles hatching and crawling toward the ocean. Now known as India’s Turtle Beach, Velas has become an eco-tourism hotspot.
- Witness thousands of baby turtles hatching and making their way to the sea
- Experience a unique conservation-driven beach escape
- Ideal for wildlife photographers and eco-tourists
Impact of Social Media on Tourism
- Conservation programs at Velas have gained more awareness and funding
- Local communities now offer sustainable eco-lodging experiences
6. Mandu, Madhya Pradesh – The ‘Afghan Romance’ of India
Viral reels showcased the stunning floating Jahaz Mahal and Mandu’s historical Persian architecture. Travel vloggers labeled it as India’s most romantic hidden fortress.
- Floating palaces and stunning Afghan-influenced architecture
- Lush green landscapes during monsoons, perfect for photography
- Perfect for history buffs and romantic getaways
Impact of Social Media on Tourism
- Mandu is now featured in wedding and pre-wedding photoshoot locations
- MP Tourism actively promotes Mandu as a monsoon getaway
7. Phugtal Monastery, Ladakh – The Sky Monastery Hidden in a Cliff
Travel influencers and drone photographers captured this breathtaking monastery hanging from a cliff. Previously unknown, it became a spiritual travel sensation on social media.
- One of the most remote monasteries in India, built inside a mountain cave
- A sacred retreat for meditation and spiritual seekers
- Trek-only access, making it a true offbeat adventure
Impact of Social Media on Tourism
- Mindfulness tourism has increased in Ladakh, attracting spiritual travelers
- Local villagers now offer trekking and monastery stay experiences
8. Chalo Lamu, Arunachal Pradesh – India’s Northernmost Village
Travel vloggers labeled it as India’s Last Village Before Tibet, making it a sought-after adventure destination. Social media highlighted its pristine Himalayan landscapes and Tibetan culture.
- Extreme remoteness and untouched landscapes
- A rare chance to experience Tibetan culture within India
- A bucket-list adventure destination for extreme travelers
Impact of Social Media on Tourism
- Adventure travel operators have started offering guided treks to Chalo Lamu
9. Chidiya Tapu, Andaman & Nicobar – India’s Best Sunset Spot
Instagrammers called it The Best Sunset Spot in Andamans, turning it into a popular destination.
- Breathtaking sunset views over the Indian Ocean
- Serene beaches and lush mangroves
Impact of Social Media on Tourism
- Andaman Tourism now promotes Chidiya Tapu as a scenic travel spot
10. Basar, Arunachal Pradesh – The Tribal Retreat You Haven’t Heard Of
YouTube travel documentaries highlighted the Galo tribal culture and Basar Confluence Festival.
- Rich tribal heritage and cultural festivals
- Unexplored trekking routes and lush landscapes
Impact of Social Media on Tourism
- Community-led eco-tourism initiatives are growing in Basar
Summary – Nature Escapes in India That Went Viral on Social Media
These 10 hidden gems show how social media can completely change the tourism landscape. Viral content has the power to introduce unexplored places to the world, creating new opportunities for local communities. However, as these destinations gain popularity, it is essential to balance tourism growth with sustainability to preserve their unique charm.
More undiscovered places will continue to rise to fame through social media, making offbeat travel an ever-evolving trend in India.
