Over the years, the cost of living in India has changed dramatically. Many products that were once accessible to the average household have now become expensive due to inflation, technological advancements, global demand, and evolving consumer trends. What used to be a simple purchase for daily life has turned into an aspirational luxury, often requiring careful financial planning.
From affordable two-wheelers to basic household electronics, numerous once-common items have shifted from being everyday necessities to high-end purchases. Whether it’s an air conditioner, a premium smartphone, or a branded watch, many products have become symbols of exclusivity rather than convenience.
In this list, we explore 11 everyday products that were once cheap in India but are now considered luxury items.
1. Air Conditioners (ACs) – Once a Household Comfort, Now a Premium Luxury
There was a time when window ACs were relatively affordable, and many middle-class households could afford at least one. However, with rising manufacturing costs, GST, electricity tariffs, and the shift to inverter and smart ACs, owning and maintaining an air conditioner has become a luxury. Today, a decent inverter split AC costs upwards of ₹35,000, and the electricity bills make it an ongoing expense that many families struggle to afford.
2. High-End Smartphones – From Budget-Friendly Gadgets to Status Symbols
A decade ago, budget-friendly feature phones and even early smartphones were accessible to the masses. However, with the rise of flagship models from Apple, Samsung, and OnePlus, premium smartphones now cost over ₹1 lakh. Even mid-range smartphones that were once available for ₹10,000-₹15,000 now start at ₹25,000 or more, making them a major financial decision rather than a routine purchase.
3. Premium Motorcycles – From Affordable Commuters to High-End Lifestyle Machines
Bullet bikes from Royal Enfield and classic motorcycles were once budget-friendly options for Indian riders. Today, with the rise of high-performance motorcycles from brands like KTM, Harley-Davidson, and Triumph, two-wheelers have shifted from being everyday vehicles to luxury lifestyle products. Even basic Royal Enfield models cost over ₹2 lakh, making them out of reach for many middle-class buyers.
4. Cars (Entry-Level Models) – No Longer the Middle-Class Dream
In the 1990s and early 2000s, cars like the Maruti 800 and Tata Nano provided budget-friendly mobility to middle-class families. Today, with increased safety regulations, rising steel and semiconductor costs, and additional luxury features, even entry-level cars start at ₹6-7 lakh. Owning a car is now a major financial commitment, and many families are forced to rely on public transport or two-wheelers.
5. Branded Sneakers – Once Everyday Footwear, Now a High-Value Fashion Statement
Basic sneakers from brands like Nike, Adidas, and Puma were once reasonably priced for students and young professionals. However, with the rise of sneaker culture and global branding, premium models now cost anywhere between ₹10,000 and ₹20,000. Limited-edition collaborations and influencer marketing have turned sneakers into collectibles rather than just everyday footwear.
6. Gold and Diamond Jewelry – The Traditional Investment Now Out of Reach
Gold jewelry was once a household essential, purchased for weddings, savings, and investment. However, with gold prices exceeding ₹6,000 per gram and diamond jewelry reaching astronomical prices, buying even a small piece of jewelry has become a luxury. Many middle-class families now opt for lightweight or imitation jewelry due to rising costs.
7. DSLR and Mirrorless Cameras – Photography as a Hobby Now Requires a Fortune
Photography was once an affordable passion, with point-and-shoot and DSLR cameras available at reasonable prices. Today, professional-grade DSLR and mirrorless cameras from brands like Sony, Canon, and Nikon cost anywhere between ₹50,000 to ₹5 lakh, making them inaccessible to casual users. High-end lenses and accessories further drive up the cost, turning photography into a luxury hobby.
8. Imported Chocolates and Gourmet Snacks – From Simple Treats to Exclusive Indulgences
There was a time when imported chocolates like Ferrero Rocher, Toblerone, and KitKat Chunky were available at reasonable prices. However, due to high import duties, inflation, and premium branding, these chocolates are now considered luxury treats, often priced at ₹500 or more for small packs. Even common imported snacks like Pringles and Doritos have become expensive, making them occasional splurges rather than daily snacks.
9. Branded Watches – From Functional Accessories to Luxury Timepieces
Wristwatches were once essential for daily wear, with brands like Titan and Casio offering affordable options. However, with the rise of premium models, smartwatches, and luxury Swiss brands like Rolex, Omega, and Tissot, high-quality watches have become aspirational items. Even mid-range watches from Fossil and Seiko now cost ₹15,000 or more, making them luxury purchases rather than everyday essentials.
10. Imported Perfumes – Everyday Fragrances Now a Premium Indulgence
Perfumes from international brands like Davidoff, Gucci, and Chanel were once available at reasonable prices. Today, thanks to high import taxes and premium positioning, a single bottle of a high-end perfume can cost anywhere from ₹5,000 to ₹15,000. Even basic branded deodorants have seen price hikes, making high-quality fragrances a luxury rather than an everyday item.
11. Private School Education – The Cost of Quality Learning Has Skyrocketed
While not a tangible product, private school education was once an affordable option for middle-class families. Today, with the rise of premium institutions, international curricula, and additional fees for extracurricular activities, annual tuition fees in top private schools range from ₹2 lakh to ₹10 lakh. Many parents now struggle to afford quality education for their children, making elite schooling a privilege rather than a standard choice.
Summary – Everyday Items That Have Become Luxuries in India
The rising cost of goods, increasing import duties, evolving technology, and premium branding have all played a role in transforming once-affordable products into luxury items. While budget-friendly alternatives still exist, the best-quality versions of these products are now priced beyond the reach of many middle-class consumers.
Whether it’s high-end smartphones, premium motorcycles, or private school education, these everyday products are no longer simple purchases—they are status symbols. As prices continue to rise, it remains to be seen how accessibility to these items will change in the future.
